The Trade Desk

About

AI-powered demand-side platform for programmatic advertising. DSP, audience data, and omnichannel buying.

• Programmatic ad buying across display, video, CTV, audio, native, and DOOH in one unified UI.
• Koa AI engine for automated bid pacing, budget allocation, and performance forecasting based on historical campaign data.
• Identity resolution with Unified ID 2.0 and third-party identity partners (LiveRamp, The Trade Desk ID Graph).
• Real-time reporting and analytics with custom dashboards, attribution models (last-click, data-driven, view-through), and offline sales uplift measurement.
• Inventory quality controls including pre-bid filtering, brand safety segments (IAS, DoubleVerify), and private marketplace (PMP) access.